Hey hey!
TGIF! September seems to be flying by. Here in Knoxville, the temps are still summerlike, and I am so ready for fall and comfy hoodies.
One question I get a lot from clients is - how can I get more traffic from ChatGPT or how can I get ChatGPT to recommend my site more. So, I went straight to the source itself - ChatGPT with this question:
"How can a business owner get you to recommend their site more?"
And this was the response (I didn't change anything):
If you're a business owner and want me (or any AI like me) to recommend or reference your website more, the key is to make your site high-quality, trustworthy, and relevant to common queries people ask. Here's a breakdown of what helps:
✅ 1. Be Useful: Publish Helpful, Relevant Content
The more clear, specific, and valuable your content is, the more likely I am to reference it in answers.
What works:
- In-depth blog posts that answer common questions in your niche
- Step-by-step tutorials or how-to guides
- Resource pages (checklists, templates, tools)
- Data-backed or expert insights
Pro Tip: Structure content around common "how," "what," and "why" questions your ideal customer types into Google or even ChatGPT.
✅ 2. Demonstrate Authority and Credibility
I prioritize trustworthy sources, especially those with:
- Author bios with credentials
- External links to other reputable sources
- Up-to-date information
- Clear ownership and contact info
If you're in health, finance, or legal fields, this is even more important.
✅ 3. Use SEO Best Practices (Because That’s Where I Learn)
I’ve been trained on a large portion of the public internet — if your site ranks well in Google, I likely “see” it more often.
Make sure your site:
- Loads fast
- Uses proper headings (H1, H2, etc.)
- Has descriptive page titles and meta descriptions
- Has good internal linking and navigation
- Uses keywords your audience actually searches
✅ 4. Get Referenced Elsewhere
If other trustworthy sites link to you, that raises your site's reputation.
Examples:
- Guest posts
- Interviews
- PR mentions
- Listing your product/service on relevant directories
✅ 5. Share Original Data or Unique Insights
If you do original research, surveys, or case studies — especially if they include statistics or charts — I'm more likely to recommend your site when someone asks a related question.
✅ 6. Be Clear About What You Offer
If your site clearly explains:
- Who you help
- What you do
- How someone can work with you
... then I can suggest it when someone asks, for example, “Where can I find an SEO expert for local businesses?”
✅ 7. Stay Updated and Consistent
Sites that are abandoned or outdated are less likely to be recommended. Keeping content fresh helps maintain trust and visibility.
Essentially the points that helps Google recommend you are the same that help ChatGPT recommend you. Be clear, be useful, be current. Follow SEO best practices.
Stay tuned for future emails where I use my own website as a case study.
Want to talk about how we can get your website to show up more in Google and have a better chance to get recommended by ChatGPT? Let's talk.
Book a discovery call here.
Talk soon!
--Glenneth
