Hey hey!
You’ve probably heard the whispers.
“SEO is dead.”
“Google doesn’t work anymore.”
“AI is taking over search.”
Let’s clear things up.
👉 No, SEO is not dead.
It’s evolving.
Yes, the tactics look different in 2025. But the goal is the same: helping your dream clients find you when they’re searching online.
Modern SEO focuses on:
- User-friendly websites
- High-quality, helpful content
- Mobile speed and structure
- Local visibility (especially for service providers)
- And yes, still… keywords (but smarter ones)
But here’s what’s really shifting…
🔎 Search isn’t just happening on Google anymore.
Your ideal clients are searching on Instagram, Threads, TikTok — even YouTube Shorts and Pinterest.
They’re not just scrolling. They’re typing in what they want to find.
And the key to showing up?
Creating content they’re actually looking for.
This is where SEO meets social.
And it’s also where GEO comes in…
🆕 GEO — Generative Engine Optimization
GEO is about getting your content seen and cited by AI tools like ChatGPT and Google's AI Overviews.
Instead of just aiming for Google rankings, GEO helps your content show up in AI-generated answers.
It’s the future of search.
And if your dream clients are asking AI tools questions… you want your business to be the one AI mentions in response.
So no, SEO isn’t dead.
It’s just part of a bigger picture now — one that includes AI and social search too.
And the good news?
You don’t need thousands of dollars a month to keep up.
You just need the right strategy.
Need help figuring out where to focus first?
Hit reply and let me know how I can help, or check out The Visibility Hive, where I share exactly what’s working now.
Talk soon,
Glenneth
Your fueled-by-Diet-Coke, no-fluff visibility expert
