Hey hey!
If you’ve ever felt like your marketing is “all over the place,” chances are you don’t have a clear visibility strategy.
I like to think of visibility in three buckets:
1️⃣ Organic Visibility
This is your long-term, sustainable growth. Think:
- SEO (so you show up in search results everywhere)
- Blogging or resource articles
- Optimized website pages
Organic builds trust, works while you sleep, and compounds over time, but it needs consistent attention to keep working.
2️⃣ Social Visibility
This is where connection happens in real time. Think:
- Instagram, Facebook, LinkedIn, Threads, TikTok
- Stories, reels, and carousels
- Engagement in groups or communities
Social is about building relationships, showing your personality, and staying top of mind.
3️⃣ Paid Visibility
This is the “fast lane” for getting in front of your audience. Think:
- Google Ads
- Meta Ads
- Boosted posts on social media
- Retargeting ads
- Seasonal campaigns
Paid visibility helps you get seen quickly, especially when you want to promote something specific or target a very particular audience. And here’s the best part: for many industries, you can start with as little as $5–$10/day and see real results.
Here’s my rule of thumb:
You need at least two out of these three buckets working for you at all times. Organic + social will build a solid foundation. Then, when you’re ready to scale faster, add paid into the mix. That’s where the magic happens.
When you spread your efforts across multiple buckets, you’re not relying on just one channel for leads, making your business more resilient and more visible.
💡 Action step: Review your marketing and ask: Am I consistently showing up in at least two of these areas? If not, start with one small action this week to fill in the gap.
💡 If you’re ready to make sure your organic, social, and paid strategies work together, let’s make it happen.
➡ Invest $147 in your business for a 30-minute strategy session that gets you moving in the right direction. (click for more info)
Big results start with the right strategy.
Glenneth
Your fueled-by-Diet-Coke, no-fluff visibility expert
