It’s August.
In many areas, that means back-to-school, back-to-routine - and for many businesses, it’s the start of a very busy season.
If your online marketing took a back seat to summer fun (no judgment!), now’s the perfect time to get back on track before the fall and holiday rush hits.
Here’s the first question I recommend asking:
👉 What’s driving your traffic?
If you can’t answer that… you’re not alone. Most business owners can’t.
But that also means you might be throwing time and money at strategies that aren’t moving the needle.
And that’s where tools like Google Ads can help.
But wait -
Tried them before and didn’t get results? You’re not alone there either.
Here’s what I see time and time again when clients say “Google Ads didn’t work”:
🚫 No negative keywords – Without these, Google shows your ad to people searching for completely irrelevant things. That’s wasted money.
❌ No conversions set up – If you don’t track actions (like form fills or downloads), you’re flying blind.
🎯 Too many keywords – More isn’t better. Too many phrases = scattered results and an underperforming campaign.
Now for the good news:
✅ You can run a successful Google Ads campaign with as little as $10/day in many industries.
✅ You can zero in on just the keywords that bring the right traffic.
✅ And you can track exactly what’s working, so you stop wasting time and money on what’s not.
Here’s why I recommend Google Ads over and over again:
✔️ People are actively searching for what you offer. You show up when intent is high, no chasing, no hoping a post goes viral.
✔️ You control the budget. Start small, test, and scale once you know what’s working.
✔️ You choose the location. Want to show up only in your city? Or across your whole state? You decide.
✔️ You get real-time data. Know exactly what keywords are driving clicks, and which ones are bringing in real leads.
Whether you’re a local service provider (think roofer, dog trainer, tree service, medical provider, etc) or an online service provider, Google Ads can work for you if the foundation is right.
Want to see if Google Ads is right for your business?
👉 Click here to book a discovery call and let’s figure out what’s next for your business.
Talk soon,
Glenneth
P.S. I’m actively onboarding new clients for August. If you’ve been thinking about Google Ads or custom SEO support, now’s the time to reach out.
